After spending some time coming up with an idea for a team mascot, it makes sense to flesh out the back story and really bring your mascot to life.  This is a lot more fun than most people think, since you can include all sorts of elements to make the story interesting.  Here are some […]

Mascot characters have been used to define company’s brands for many years. Cartoon-like characters have been a part of brands in every industry, from children’s toys to financial institutions. With constant changes in marketing, however, you are probably wondering if a mascot character would still be a useful marketing tool for your business. The answer […]

Many custom mascots are designed and used for specific events, like a sports team or company mascot. But your mascot can do so much more in the community by sharing your mascot’s excitement and energy with so many more people. Some companies sponsor events, or some events have designated characters to represent their brand. Here […]

What does your mascot’s image do for you? Just having a mascot is a great marketing tool and wonderful for brand recognition. However, your mascot and its image can only appear in so many places. Why not spread your brand even further and turn your mascot character into a stuffed toy? The Miniature Version Mascot […]

Planning a successful event is difficult, to say the least. You have to pick an appropriate venue, provide plenty of activities, make sure there is enough of everything and make sure that nobody feels left out. One way to help light up guests’ faces is to invite a few of your favourite Sesame Street walkaround characters to meet and greet […]

There’s something so great about having a mascot that your organization can call its own. Each character is full of personality and unique charm. Mascots can be cute and cuddly, or ornery and interesting, but whatever the mood your mascot personifies, it has the potential to help your organization make some money. Here are a few […]

Custom mascots are a wonderful and fun way to promote your brand, celebrate an event, or market a product or promotion. Because quality custom mascots are made to last, you might want to consider all the different ways you can use them for your business and give you the best return your investment. Here’s a list […]

Top 5 Uses for Custom Mascots A company or team mascot can be great for morale, and can help get attention when you need it most. Whether you’re trying to stir up publicity for a promotion, awareness of your brand, charity event or big game, a fun, colorful and friendly mascot can make a huge […]

Make the Case for Mascot Marketing If your company or client has an existing mascot character, you are already ahead of the game.Why? Because mascot marketing is an effective way to build awareness. When advertising budgets are tight, you want to be able to maximize every dollar spent, by investing in marketing strategies that have […]