Blogs

Mascots have been part of the NHL for many years. Most hockey fans would agree that mascots are as integral to the game as the players. Over the years, NHL teams have adopted different types of mascots to reflect their team’s spirit and the organization they represent. Some NHL mascots are cuddly and cute, while […]

Read More

5 Iconic Brand Mascot Transformations

Mascots can be traced back decades in the marketplace of goods, services, entertainment, and ideas. They were first introduced in sporting events to entertain and excite the spectators. For the most part, mascots were fictional characters in different types of outfits. Later, animals were introduced to intensify the rivalry and competitive spirit between different sports […]

Read More

It is that time of year again; you blinked, and the next thing you know, we’re deep into the holiday season. The holiday season is an opportune time for businesses to generate revenues and for non-profit organisations to make a seasonal push for donations. Companies and charities usually employ holiday campaigns to build brand awareness, […]

Read More

Who doesn’t love a good mascot? Mascots go hand in hand with sporting events around the world, whether it is hockey, basketball, or baseball. But turn your head to the National Football League (NFL) and that’s where you’ll find some of the most iconic mascots and larger-than-life-characters in the world of sports and entertainment. These […]

Read More

School, businesses, non-profit organisations, and other entities have for decades utilised mascots to convey a message, build brand awareness, and generate team spirit. You only need to look at Tony the Tiger, Toucan Sam, or Chester the Cheetah to see how impactful a brand mascot can be in terms of deepening the public connection to […]

Read More

Corporate brands have utilised mascots for decades. From Tony the Tiger to the Pillsbury Dough Boy and the iconic Michelin Man, many of these characters have become household names, which is the objective of any marketing department. Advertising teams strive to imprint their brand within the minds of consumers, so if they can routinely make a connection […]

Read More

9 Famous Sports Mascots Around the Sports World

Mascots have become synonymous with sports. In addition to entertaining the fans, mascots are there to represent the team and show pride for the organization. The very first sports mascot is said to have made its field debut in the early 1880s; over a century later, the mascot is now a well-loved fixture on nearly every […]

Read More

7 Most Popular Types of High School Mascots

Mascots are the widely loved, oversized members of every high school community. They are there to represent the secondary institution, show school pride, and build fan spirit. As well as serving as an honorary member of many high school football, hockey, baseball, basketball, and swimming teams, they can also add a fun flare to academic […]

Read More

If sports teams have animal mascots, then why not businesses and organisations, too? Animal mascots, also known as brand characters, act as ambassadors for a company or a product. Although they have been an integral part of branding initiatives for decades, animal mascots have become more critical than ever before, primarily due to the prevalence […]

Read More

In these trying times, what better way to inject some school spirit than with a cuddly, yet charismatic mascot? While mascots have become a critical component of all professional and amateur sports, many elementary schools have also joined the mascot bandwagon, much to the delight of children country-wide! This creates an identity for your school […]

Read More