Get Noticed with Mascot Advertising
In a consumer culture of super short attention spans, media messages have to be lightening quick. Opportunities to tell your story are often reduced to a micro-second and as a marketer, your challenge is to make sure your message ‘sticks’. For most companies, deciding how to spend marketing/advertising dollars can be a daunting task especially with so many choices – print, tv, radio, billboard, direct mail, etc. Instead of throwing a dart in the dark, think about these points:
- What will my return on investment be?
- How can I get the maximum number of impressions per dollar spent?
- Will my advertising campaign last over a long period of time?
- What’s the best way to engage current and future customers?
A mascot can be a powerful part of your marketing campaign. Dollar for dollar, a mascot character that comes to life at events scores high on each of the points above.
- Mascots are not static ad messages. They are highly portable and have a wider scope than any printed sign. They can maneuver through a crowd, travel across town or around the country.
- Maximum ‘bang for the buck’ – after the initial cost, a mascot will continue to reach out and have the same high impact with audiences with little or no additional cost. No ad renewals, reprints, etc.
- Mascots were made for social networking. Most people are naturally drawn to mascots. Posting and sharing of photos/videos with any mascot character is almost guaranteed to happen.
- Mascots capture the attention of your widest audience. They have universal appeal with children, adults, and cut across all demographic lines – culture, economic status, political bent, religion.
Having a meet-and-greet mascot character can significantly extend your message delivery window and fuel your promotional efforts by providing repeated and prolonged brand exposure thus strengthening recognition and loyalty. Mascots are great rallying icons for teams, organizations and communities – that’s something you can’t print!
If you need more information on how to effectively pitch the idea of a mascot at your next meeting, click here for the blog post.