Blogs

Corporate brands have utilised mascots for decades. From Tony the Tiger to the Pillsbury Dough Boy and the iconic Michelin Man, many of these characters have become household names, which is the objective of any marketing department. Advertising teams strive to imprint their brand within the minds of consumers, so if they can routinely make a connection […]

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Make the Case for Mascot Marketing If your company or client has an existing mascot character, you are already ahead of the game.Why? Because mascot marketing is an effective way to build awareness. When advertising budgets are tight, you want to be able to maximize every dollar spent, by investing in marketing strategies that have […]

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