Mascot marketing is a fun and effective way to connect with your audience, create brand recognition, and foster a sense of loyalty. Mascots bring your brand to life, making it more memorable and relatable to your customers. Whether you’re a large corporation or a small local business, these five creative mascot marketing ideas can help […]

In the ever-evolving world of business and marketing, staying ahead of the competition is crucial. To establish a memorable and unique brand identity, companies are increasingly turning to custom business mascots as an integral part of their marketing strategy. These whimsical characters aren’t just for sports teams anymore; they have found their place in the […]

Mascots are incredibly versatile and can add value to in a variety of ways. One notable way that mascots can provide value is as educational tools to capture the attention of children and adults alike. Mascots can serve as effective educators for any topic – whether it’s health, safety, or an environmental cause. A relatable […]

Mascots can be traced back decades in the marketplace of goods, services, entertainment, and ideas. They were first introduced in sporting events to entertain and excite the spectators. For the most part, mascots were fictional characters in different types of outfits. Later, animals were introduced to intensify the rivalry and competitive spirit between different sports […]

It is that time of year again; you blinked, and the next thing you know, we’re deep into the holiday season. The holiday season is an opportune time for businesses to generate revenues and for non-profit organisations to make a seasonal push for donations. Companies and charities usually employ holiday campaigns to build brand awareness, […]

Corporate brands have utilised mascots for decades. From Tony the Tiger to the Pillsbury Dough Boy and the iconic Michelin Man, many of these characters have become household names, which is the objective of any marketing department. Advertising teams strive to imprint their brand within the minds of consumers, so if they can routinely make a connection […]

If sports teams have animal mascots, then why not businesses and organisations, too? Animal mascots, also known as brand characters, act as ambassadors for a company or a product. Although they have been an integral part of branding initiatives for decades, animal mascots have become more critical than ever before, primarily due to the prevalence […]

Your corporate mascot is an important asset in your company’s branding campaign. Since the mascot might be the first encounter that people have with your company, it represents the face of your brand. A successful company mascot can grab people’s attention, build deeper engagement, and amplify your brand. When you first create a company mascot, […]

A brand mascot is one of the most effective marketing assets for companies that want to create a brand culture. With their fun and lively personas, business mascots have great success connecting with customers on a personal level. You often see the mascots used in videos, social media, and numerous advertising campaigns. These mascots can […]

Ever since the COVID-19 pandemic started, many of us have uprooted our daily lives to abide with the new rules that the world suddenly tossed our way. This applies to people across different sectors, such as healthcare staff, essential workers, and many business owners. During these uncertain times when morale seems a little shaky, some […]