School, businesses, non-profit organisations, and other entities have for decades utilised mascots to convey a message, build brand awareness, and generate team spirit. You only need to look at Tony the Tiger, Toucan Sam, or Chester the Cheetah to see how impactful a brand mascot can be in terms of deepening the public connection to […]

Corporate brands have utilised mascots for decades. From Tony the Tiger to the Pillsbury Dough Boy and the iconic Michelin Man, many of these characters have become household names, which is the objective of any marketing department. Advertising teams strive to imprint their brand within the minds of consumers, so if they can routinely make a connection […]