COVID-19 has impacted the marketing campaigns across all business industries. Due to these unusual times, many brands are reassessing how they should advertise their products and services. The social distancing guidelines have imposed restrictions on traditional marketing initiatives, limiting their effectiveness. As a result, businesses are trying out innovative ways to reach out to their […]

With all the uncertainty around the coronavirus outbreak, it’s important to maintain a spirit of hope and positivity. This is especially true for children, who may feel anxious during the self-isolation period. COVID-19 has disrupted their daily routine of going to school, meeting with friends, and playing in the outdoors. Just like any adult, the […]

‘What’s the mascot’s name?’ It’s one of the most common questions you’ll hear at an event where you’re mascot is there, representing your team or company. That’s because people instantly connect to a mascot character and just as with any other friend or acquaintance, they want to know what to call it. If you’ve made […]

Incorporating your team mascot into your website can be an effective way to give your brand a unified message and bring your character’s unique personality into your online marketing tactics. There are plenty of ways you can use the instant recognizability of your mascot to boost your marketing and brand awareness overall. The following are […]

Everyone loves a great mascot video. Whether a mascot character is performing an impressive stunt, interacting with fans or pulling an epic prank, catching it on video is a sure-fire way to get more exposure for your mascot, your brand, or your sports team. Keep in mind that your next mascot video doesn’t have to […]

Are you planning the big reveal of a totally new mascot character or a new and improved version of your existing mascot? You’ve likely spent a substantial amount of time and money designing and perfecting your mascot character, selecting just the right colours, accessories and outfit for your new team or company representative. You should […]

When you think of Disney World, you think of Mickey Mouse… When you think of Frosted Flakes, you think of the “gr-r-r-eat” Tony the Tiger… And all it takes is the mention of a gecko, and you think of that last Geico commercial you saw. A mascot creates a positive and memorable way to build brand recognition for […]

A custom mascot serves as a personable and iconic face that brands your company, team, or organization. Successfully running a social media campaign relies on a similar sort of branding, so combining a custom mascot with Facebook, Twitter, and other social media sites can produce amazing results if you follow the steps of developing an […]

After spending some time coming up with an idea for a team mascot, it makes sense to flesh out the back story and really bring your mascot to life.  This is a lot more fun than most people think, since you can include all sorts of elements to make the story interesting.  Here are some […]

Mascot characters have been used to define company’s brands for many years. Cartoon-like characters have been a part of brands in every industry, from children’s toys to financial institutions. With constant changes in marketing, however, you are probably wondering if a mascot character would still be a useful marketing tool for your business. The answer […]