If sports teams have animal mascots, then why not businesses and organisations, too? Animal mascots, also known as brand characters, act as ambassadors for a company or a product. Although they have been an integral part of branding initiatives for decades, animal mascots have become more critical than ever before, primarily due to the prevalence […]

Your corporate mascot is an important asset in your company’s branding campaign. Since the mascot might be the first encounter that people have with your company, it represents the face of your brand. A successful company mascot can grab people’s attention, build deeper engagement, and amplify your brand. When you first create a company mascot, […]

A brand mascot is one of the most effective marketing assets for companies that want to create a brand culture. With their fun and lively personas, business mascots have great success connecting with customers on a personal level. You often see the mascots used in videos, social media, and numerous advertising campaigns. These mascots can […]

Ever since the COVID-19 pandemic started, many of us have uprooted our daily lives to abide with the new rules that the world suddenly tossed our way. This applies to people across different sectors, such as healthcare staff, essential workers, and many business owners. During these uncertain times when morale seems a little shaky, some […]

COVID-19 has impacted the marketing campaigns across all business industries. Due to these unusual times, many brands are reassessing how they should advertise their products and services. The social distancing guidelines have imposed restrictions on traditional marketing initiatives, limiting their effectiveness. As a result, businesses are trying out innovative ways to reach out to their […]

With all the uncertainty around the coronavirus outbreak, it’s important to maintain a spirit of hope and positivity. This is especially true for children, who may feel anxious during the self-isolation period. COVID-19 has disrupted their daily routine of going to school, meeting with friends, and playing in the outdoors. Just like any adult, the […]

Incorporating your team mascot into your website can be an effective way to give your brand a unified message and bring your character’s unique personality into your online marketing tactics. There are plenty of ways you can use the instant recognizability of your mascot to boost your marketing and brand awareness overall. The following are […]

Everyone loves a great mascot video. Whether a mascot character is performing an impressive stunt, interacting with fans or pulling an epic prank, catching it on video is a sure-fire way to get more exposure for your mascot, your brand, or your sports team. Keep in mind that your next mascot video doesn’t have to […]

Are you planning the big reveal of a totally new mascot character or a new and improved version of your existing mascot? You’ve likely spent a substantial amount of time and money designing and perfecting your mascot character, selecting just the right colours, accessories and outfit for your new team or company representative. You should […]

When you think of Disney World, you think of Mickey Mouse… When you think of Frosted Flakes, you think of the “gr-r-r-eat” Tony the Tiger… And all it takes is the mention of a gecko, and you think of that last Geico commercial you saw. A mascot creates a positive and memorable way to build brand recognition for […]