Make the Case for Mascot Marketing

If your company or client has an existing mascot character, you are already ahead of the game.Why? Because mascot marketing is an effective way to build awareness. When advertising budgets are tight, you want to be able to maximize every dollar spent, by investing in marketing strategies that have both high impact and longevity.

Live is Better Than Print.

They say words can jump off the page, but do they really? Flyers or banner ads don’t engage people the way a live mascot does. The Michelin Man, Tony the Tiger and the Geico Gecko have all been successful in building brand awareness for their respective companies by creating emotional connections with consumers.

Focus on Your Demographic.

Your mascot goes to where your customers live, work and play. From private events to parades, there are plenty of opportunities for a brand mascot to show up in locations with a captive audience.

Pack It Up and Go.

Mascots are the most flexible and portable of all marketing tools – in the community, at sporting venues, trade shows, store openings or charity events.

Brand Mascots and Social Media – A Match Made In Heaven.

According to the same Synthesio report, you get more buzz on social media when you have a mascot. This is because you can create a distinct persona for your brand mascot, with its own social media channels for people to follow and interact with.