Designing a mascot for your business can be a complex process. After deciding on the character type, overall look, brand identity, and how the mascot will be used, you next have to find the right mascot performer to wear the costume. You could have the best mascot ever designed, but without the right mascot performer, […]

Part of owning a mascot costume is regular upkeep, and that includes daily cleaning. Without proper mascot cleaning, your mascot costume will soon become unsanitary and could notably shorten the lifespan of your costume as well. As mascot costumes are uniquely made, you may not know the proper mascot cleaning techniques. What follows is a […]

When you think about team mascots, there are probably a few popular ones that spring to mind, but what makes them so memorable? Here’s what it takes to create a team mascot that will really make an impression on your audience. Make your team mascot stand out Give your mascot a feature or look that […]

When you think of Disney World, you think of Mickey Mouse… When you think of Frosted Flakes, you think of the “gr-r-r-eat” Tony the Tiger… And all it takes is the mention of a gecko, and you think of that last Geico commercial you saw. A mascot creates a positive and memorable way to build brand recognition for […]

We are all familiar with the crazy stunts we’ve seen mascots try at big sporting events. While these outrageous tricks require lots of preparation, skill and can even be dangerous, your stunts can be much simpler and still be effective and fun for all. What fans are really looking for are funny, entertaining, and impressive […]

Wearing a mascot costume can be a hot and sweaty experience. Wearing the right clothes under your mascot costume can help you to stay cool and perform at your best. Use these tips to keep your cool when playing your team’s mascot. Wear Light Clothing Don’t make the mistake of wearing too much clothing under […]

Your school has spirit, but is your mascot up to the job? School mascots can be icons in their own right, a symbol school spirit that can both represent and inspire pride in fans all around the community. Some school mascots can inspire for generations, but eventually, it may be time for a change. Here […]

When designing your mascot costume, you have a variety of options. The overall look, type, colors, and accessories are all important in creating an ideal mascot. When taking all these design options into consideration, it is important to not forget about the mascot material your mascot costume is created with. Every mascot material is different and […]

Every position has a code of conduct. In business, employees are expected to conduct themselves in a fashion that not only allows them to complete their job duties, but reflects well on their employer. Frontline employees often have stronger codes of conduct because they represent your business, and by extension your brand. Your company mascot […]

A custom mascot serves as a personable and iconic face that brands your company, team, or organization. Successfully running a social media campaign relies on a similar sort of branding, so combining a custom mascot with Facebook, Twitter, and other social media sites can produce amazing results if you follow the steps of developing an […]