When you think about team mascots, there are probably a few popular ones that spring to mind, but what makes them so memorable? Here’s what it takes to create a team mascot that will really make an impression on your audience. Make your team mascot stand out Give your mascot a feature or look that […]

When you think of Disney World, you think of Mickey Mouse… When you think of Frosted Flakes, you think of the “gr-r-r-eat” Tony the Tiger… And all it takes is the mention of a gecko, and you think of that last Geico commercial you saw. A mascot creates a positive and memorable way to build brand recognition for […]

We are all familiar with the crazy stunts we’ve seen mascots try at big sporting events. While these outrageous tricks require lots of preparation, skill and can even be dangerous, your stunts can be much simpler and still be effective and fun for all. What fans are really looking for are funny, entertaining, and impressive […]

What to Wear Under a Mascot Costume: Stay Cool, Comfortable & Safe Performing as a mascot is a fun and rewarding experience, but it can also be physically demanding. Mascot costumes are designed to make a big visual impact, which often means they’re warm, bulky, and worn for extended periods. Choosing the right clothing underneath […]

Your school has spirit, but is your mascot up to the job? School mascots can be icons in their own right, a symbol school spirit that can both represent and inspire pride in fans all around the community. Some school mascots can inspire for generations, but eventually, it may be time for a change. Here […]

When designing your mascot costume, you have a variety of options. The overall look, type, colors, and accessories are all important in creating an ideal mascot. When taking all these design options into consideration, it is important to not forget about the mascot material your mascot costume is created with. Every mascot material is different and […]

Every position has a code of conduct. In business, employees are expected to conduct themselves in a fashion that not only allows them to complete their job duties, but reflects well on their employer. Frontline employees often have stronger codes of conduct because they represent your business, and by extension your brand. Your company mascot […]

A custom mascot serves as a personable and iconic face that brands your company, team, or organization. Successfully running a social media campaign relies on a similar sort of branding, so combining a custom mascot with Facebook, Twitter, and other social media sites can produce amazing results if you follow the steps of developing an […]

After spending some time coming up with an idea for a team mascot, it makes sense to flesh out the back story and really bring your mascot to life.  This is a lot more fun than most people think, since you can include all sorts of elements to make the story interesting.  Here are some […]

Working as a mascot can be a very physically demanding job. As most mascots don’t speak, all forms of communication are pantomimed or implied through physical actions. That’s without getting into the more demanding performances and stunts many mascots perform. Make no mistake – it’s easy to get hot when wearing a full body mascot costume. […]