So you’ve made the decision to have a custom mascot created to represent your corporate sports or school identity. Now that it’s been designed, constructed and is ready to roll, the question is, should you have your mascot design trademarked? The need to protect your mascot design is based on its role in your marketing […]

Advertising whizzes acknowledge that mascots can be a highly effective tool when it comes to promoting your business.  With continuing exposure, mascots naturally remind customers of a company or team, and leave a lasting impression – which is the ultimate goal of having a mascot.  Mascot design and construction vary, and during the design process, […]

A mascot is a great solution to increase the recognition of your brand, better identify with your consumers and help people remember who you are. Plus, a really good mascot just looks plain cool! Before you can start using a mascot to help enhance your brand, however, you need to have it designed. This design […]

Choosing a mascot is one of the most important decisions your company will make because it will become the face of your company. A good one can draw a lot of attention and make your company stand out in people’s minds. A bad one, on the other hand, can leave people confused or make life […]