Every sports team has one, every school wants one, and even your favorite charity often uses one; mascots are not only fun to have but they are quite popular too. Mascots are used to represent an identity or brand and it can be a strong and effective way of marketing. But, have you ever thought of
So you’ve made the decision to have a custom mascot created to represent your corporate sports or school identity. Now that it’s been designed, constructed and is ready to roll, the question is, should you have your mascot design trademarked? The need to protect your mascot design is based on its role in your marketing
A mascot costume gives your company, school, or organization a recognisable face, something that both kids and adults can interact with, and is an ideal way to build your brand. Once you’ve decided that a mascot is the way to go, the next decision you’ll have is whether to rent a mascot or buy one.
Whether you need a new mascot for your school’s big hockey game, have enlisted Santa and elves for the holidays, or need an engaging, larger than life figure to draw attention during a product sampling campaign, it takes two things to ensure success –a well-designed mascot costume and a talented mascot performer. It Takes Heart