School, businesses, non-profit organisations, and other entities have for decades utilised mascots to convey a message, build brand awareness, and generate team spirit. You only need to look at Tony the Tiger, Toucan Sam, or Chester the Cheetah to see how impactful a brand mascot can be in terms of deepening the public connection to […]

Corporate brands have utilised mascots for decades. From Tony the Tiger to the Pillsbury Dough Boy and the iconic Michelin Man, many of these characters have become household names, which is the objective of any marketing department. Advertising teams strive to imprint their brand within the minds of consumers, so if they can routinely make a connection […]

Mascots have become synonymous with sports. In addition to entertaining the fans, mascots are there to represent the team and show pride for the organization. The very first sports mascot is said to have made its field debut in the early 1880s; over a century later, the mascot is now a well-loved fixture on nearly every […]

Mascots are the widely loved, oversized members of every high school community. They are there to represent the secondary institution, show school pride, and build fan spirit. As well as serving as an honorary member of many high school football, hockey, baseball, basketball, and swimming teams, they can also add a fun flare to academic […]

If sports teams have animal mascots, then why not businesses and organisations, too? Animal mascots, also known as brand characters, act as ambassadors for a company or a product. Although they have been an integral part of branding initiatives for decades, animal mascots have become more critical than ever before, primarily due to the prevalence […]

In these trying times, what better way to inject some school spirit than with a cuddly, yet charismatic mascot? While mascots have become a critical component of all professional and amateur sports, many elementary schools have also joined the mascot bandwagon, much to the delight of children country-wide! This creates an identity for your school […]

College mascots play an influential role in shaping the culture of a school. Most colleges and universities across the United States have their own mascot representatives. While college mascots may not be as famous as the major league sports mascots, they do still have legions of fans who love them for their cheerful and funny […]

Your corporate mascot is an important asset in your company’s branding campaign. Since the mascot might be the first encounter that people have with your company, it represents the face of your brand. A successful company mascot can grab people’s attention, build deeper engagement, and amplify your brand. When you first create a company mascot, […]

A brand mascot is one of the most effective marketing assets for companies that want to create a brand culture. With their fun and lively personas, business mascots have great success connecting with customers on a personal level. You often see the mascots used in videos, social media, and numerous advertising campaigns. These mascots can […]

Due to the ongoing COVID-19 pandemic, graduation ceremonies have changed drastically this year. Many graduating students could only attend their ceremonies in a limited capacity, often celebrating through a virtual screen. Since graduation is supposed to be a momentous milestone for any pupil, high schools and universities have taken note of this unusual situation. To […]