Mascot marketing is a fun and effective way to connect with your audience, create brand recognition, and foster a sense of loyalty. Mascots bring your brand to life, making it more memorable and relatable to your customers. Whether you’re a large corporation or a small local business, these five creative mascot marketing ideas can help […]

Ever since the COVID-19 pandemic started, many of us have uprooted our daily lives to abide with the new rules that the world suddenly tossed our way. This applies to people across different sectors, such as healthcare staff, essential workers, and many business owners. During these uncertain times when morale seems a little shaky, some […]

COVID-19 has impacted the marketing campaigns across all business industries. Due to these unusual times, many brands are reassessing how they should advertise their products and services. The social distancing guidelines have imposed restrictions on traditional marketing initiatives, limiting their effectiveness. As a result, businesses are trying out innovative ways to reach out to their […]

With all the uncertainty around the coronavirus outbreak, it’s important to maintain a spirit of hope and positivity. This is especially true for children, who may feel anxious during the self-isolation period. COVID-19 has disrupted their daily routine of going to school, meeting with friends, and playing in the outdoors. Just like any adult, the […]

Incorporating your team mascot into your website can be an effective way to give your brand a unified message and bring your character’s unique personality into your online marketing tactics. There are plenty of ways you can use the instant recognizability of your mascot to boost your marketing and brand awareness overall. The following are […]

Everyone loves a great mascot video. Whether a mascot character is performing an impressive stunt, interacting with fans or pulling an epic prank, catching it on video is a sure-fire way to get more exposure for your mascot, your brand, or your sports team. Keep in mind that your next mascot video doesn’t have to […]

Are you planning the big reveal of a totally new mascot character or a new and improved version of your existing mascot? You’ve likely spent a substantial amount of time and money designing and perfecting your mascot character, selecting just the right colours, accessories and outfit for your new team or company representative. You should […]

Mascots are one of your most important marketing tools. But a good mascot does a whole lot more than just tell people about your company or put on a show. A good mascot can also educate your audience about a wide variety of topics. Animal mascots are some of the most common and endearing of […]

When you think of Disney World, you think of Mickey Mouse… When you think of Frosted Flakes, you think of the “gr-r-r-eat” Tony the Tiger… And all it takes is the mention of a gecko, and you think of that last Geico commercial you saw. A mascot creates a positive and memorable way to build brand recognition for […]