Mascot Marketing Ideas for Your Website

Incorporating your team mascot into your website can be an effective way to give your brand a unified message and bring your character’s unique personality into your online marketing tactics. There are plenty of ways you can use the instant recognizability of your mascot to boost your marketing and brand awareness overall.

The following are fun suggestions for leveraging your mascot character on your website to attract and engage with your fans or customers:

Mascot Video Ideas to Boost Your Brand

mascot-video-ideasEveryone loves a great mascot video. Whether a mascot character is performing an impressive stunt, interacting with fans or pulling an epic prank, catching it on video is a sure-fire way to get more exposure for your mascot, your brand, or your sports team. Keep in mind that your next mascot video doesn’t have to be caught on film at an event. Why not design video marketing materials that make your mascot the star of the show?

In this blog post, we’ll take a look at some of the most entertaining ways you can leverage your mascot character to create outstanding mascot videos:

  1. Mascot Music Video
    Hop on board with the latest trends in music and re-create an iconic music video with your mascot. Think Gangnam Style, the Harlem Shake, or Beyoncé’s “Single Ladies”. If you notice an up-and-coming song with a catchy tune and a signature dance move, create a parody mascot video to capture the attention of fans.
  2. Stage a Rivalry
    You and a competing team can both benefit from the publicity of a video that captures a showdown between two rival mascots. Have the mascots compete in a ridiculous challenge and capture it all on film. For even more interactive fun, ask fans to vote for a winner or design a friendly bet that leaves the losing mascot with an unfortunate task. Film their punishment as well for a great follow-up video!
  3. Unveil Your New Mascot
    If you’re ready to introduce a new mascot for your team or business, a well-planned video is an excellent way to spread the news. Consider creating a mascot video that details your character’s backstory and how he or she has worked hard to get to where they are today. Or, create a video montage of your mascot training and getting in shape for the upcoming season. There are many directions you can take with your video to ensure your new mascot reveal makes a splash.
  4. Create Videos to Spread Your Message
    Involve your mascot in videos to support your company’s overall message. For example, create videos for your company’s FAQs and have your character help illustrate the answer with the help of a spokesperson. Making your mascot a part of your overall video marketing strategy will help foster brand awareness and help people remember your message long after they finish watching.

Tips for Introducing a New Mascot Character

Mascot CharacterAre you planning the big reveal of a totally new mascot character or a new and improved version of your existing mascot? You’ve likely spent a substantial amount of time and money designing and perfecting your mascot character, selecting just the right colours, accessories and outfit for your new team or company representative. You should put an equal effort into planning a creative introduction for your mascot character that maximizes your exposure and creates awareness for not only your new mascot, but also your brand overall.

Here are some tips to consider when revealing your new (or improved!) mascot character to the public:

Why Animal Mascots are Great For Educating Your Audience

picture of wolf mascotMascots are one of your most important marketing tools. But a good mascot does a whole lot more than just tell people about your company or put on a show. A good mascot can also educate your audience about a wide variety of topics. Animal mascots are some of the most common and endearing of mascots, making them ideal for educational programs. Here is a brief overview of why animal mascots are a great choice when you’re looking to educate your audience.

Adds Fun

Learning new things is not always fun. When trying to educate your audience, an important thing to remember is to create a presentation that keeps them engaged. Much like a child in a class they hate, or an adult in a work meeting they don’t want to be in, a boring attempt at education will be one that results in very little being learned. By using animal mascots you add an element of fun right from the beginning. By making learning fun, you make your audience much more receptive of what you’re saying and greatly increases the chances of them absorbing your message.