The 6 Key Duties of a Mascot Handler. Call them by any name – handler, buddy, escort, companion, cohort – this is the person assigned to make sure every mascot appearance goes smoothly, both for the performer and the public. The role of mascot handler is highly under-valued and often seen as unnecessary, but we
Are you planning the big reveal of a totally new mascot character or a new and improved version of your existing mascot? You’ve likely spent a substantial amount of time and money designing and perfecting your mascot character, selecting just the right colours, accessories and outfit for your new team or company representative. You should put an equal effort into planning a creative introduction for your mascot character that maximizes your exposure and creates awareness for not only your new mascot, but also your brand overall.
Here are some tips to consider when revealing your new (or improved!) mascot character to the public: