Tips for Introducing a New Mascot Character

Mascot CharacterAre you planning the big reveal of a totally new mascot character or a new and improved version of your existing mascot? You’ve likely spent a substantial amount of time and money designing and perfecting your mascot character, selecting just the right colours, accessories and outfit for your new team or company representative. You should put an equal effort into planning a creative introduction for your mascot character that maximizes your exposure and creates awareness for not only your new mascot, but also your brand overall.

Here are some tips to consider when revealing your new (or improved!) mascot character to the public:

Tips for Brainstorming Mascot Ideas

brainstorming-mascot-ideasIf you need a new mascot, the most important first step is to choose your mascot’s design. It’s a big job, so don’t try to tackle it on your own. Here are some tips for brainstorming mascot ideas with your team so you can choose the perfect mascot.

Look to the past

Did your team or business have a mascot years ago that was popular? Maybe you used a character in your marketing that resonated with your audience. Could you resurrect that character and give it a modern twist? This can be a simple way to get a great idea for a new mascot using elements from a tried and true favorite.

Don’t dismiss any mascot ideas outright

Some mascot ideas may seem unlikely, but don’t dismiss them until you’ve had time to think it over. Some of the most unlikely mascots, like the Geico Gecko, really resonate with their audience. Write down as many ideas as you can come up with, then eliminate the ones that just won’t work later on. You only need one great idea, so don’t be afraid to come up with dozens of mediocre ones in order to find it.

Are Mascot Characters Still Relevant for Your Business?

Mascot characters have been used to define company’s brands for many years. Cartoon-like characters have been a part of brands in every industry, from children’s toys to financial institutions. With constant changes in marketing, however, you are probably wondering if a mascot character would still be a useful marketing tool for your business. The answer