Many companies and schools have some kind of character, logo or icon that they use to represent their brand. And transforming that logo or cartoon into a life-size mascot costume is a great way to propel brand awareness to the next level and give your marketing efforts a real boost. For real results though, you
Here’s What You Need to Know About Buying a Mascot Head Mascot heads come in many shapes and sizes, and just as many different materials and levels of quality. The type of mascot you ultimately purchase will depend on a number of factors – budget, type of character required, safety, comfort and performer experience. As
There are lots of factors to consider when getting a mascot costume for your school or company. How often will the costume be used? How long does it need to last? Who will be wearing the costume and lastly, what kind of budget do you have? Whatever the factors involved, here are some of the
If you need a new mascot, the most important first step is to choose your mascot’s design. It’s a big job, so don’t try to tackle it on your own. Here are some tips for brainstorming mascot ideas with your team so you can choose the perfect mascot.
Look to the past
Did your team or business have a mascot years ago that was popular? Maybe you used a character in your marketing that resonated with your audience. Could you resurrect that character and give it a modern twist? This can be a simple way to get a great idea for a new mascot using elements from a tried and true favorite.
Don’t dismiss any mascot ideas outright
Some mascot ideas may seem unlikely, but don’t dismiss them until you’ve had time to think it over. Some of the most unlikely mascots, like the Geico Gecko, really resonate with their audience. Write down as many ideas as you can come up with, then eliminate the ones that just won’t work later on. You only need one great idea, so don’t be afraid to come up with dozens of mediocre ones in order to find it.