One of the most common questions you’ll hear at an event where you’re mascot is there, representing your team or company, is ‘what’s his/her name?’ That’s because people instantly connect to a mascot character and just as with any other friend or acquaintance, they want to know what to call it. If you’ve made a
Incorporating your team mascot into your website can be an effective way to give your brand a unified message and bring your character’s unique personality into your online marketing tactics. There are plenty of ways you can use the instant recognizability of your mascot to boost your marketing and brand awareness overall.
The following are fun suggestions for leveraging your mascot character on your website to attract and engage with your fans or customers:
Everyone loves a great mascot video. Whether a mascot character is performing an impressive stunt, interacting with fans or pulling an epic prank, catching it on video is a sure-fire way to get more exposure for your mascot, your brand, or your sports team. Keep in mind that your next mascot video doesn’t have to be caught on film at an event. Why not design video marketing materials that make your mascot the star of the show?
In this blog post, we’ll take a look at some of the most entertaining ways you can leverage your mascot character to create outstanding mascot videos:
- Mascot Music Video
Hop on board with the latest trends in music and re-create an iconic music video with your mascot. Think Gangnam Style, the Harlem Shake, or Beyoncé’s “Single Ladies”. If you notice an up-and-coming song with a catchy tune and a signature dance move, create a parody mascot video to capture the attention of fans.
- Stage a Rivalry
You and a competing team can both benefit from the publicity of a video that captures a showdown between two rival mascots. Have the mascots compete in a ridiculous challenge and capture it all on film. For even more interactive fun, ask fans to vote for a winner or design a friendly bet that leaves the losing mascot with an unfortunate task. Film their punishment as well for a great follow-up video!
- Unveil Your New Mascot
If you’re ready to introduce a new mascot for your team or business, a well-planned video is an excellent way to spread the news. Consider creating a mascot video that details your character’s backstory and how he or she has worked hard to get to where they are today. Or, create a video montage of your mascot training and getting in shape for the upcoming season. There are many directions you can take with your video to ensure your new mascot reveal makes a splash.
- Create Videos to Spread Your Message
Involve your mascot in videos to support your company’s overall message. For example, create videos for your company’s FAQs and have your character help illustrate the answer with the help of a spokesperson. Making your mascot a part of your overall video marketing strategy will help foster brand awareness and help people remember your message long after they finish watching.
Are you planning the big reveal of a totally new mascot character or a new and improved version of your existing mascot? You’ve likely spent a substantial amount of time and money designing and perfecting your mascot character, selecting just the right colours, accessories and outfit for your new team or company representative. You should put an equal effort into planning a creative introduction for your mascot character that maximizes your exposure and creates awareness for not only your new mascot, but also your brand overall.
Here are some tips to consider when revealing your new (or improved!) mascot character to the public:
When you think of Disney World, you think of Mickey Mouse… When you think of Frosted Flakes, you think of the “gr-r-r-eat” Tony the Tiger… And all it takes is the mention of a gecko, and you think of that last Geico commercial you saw. A mascot creates a positive and memorable way to build brand recognition for
Custom mascots are a wonderful and fun way to promote your brand, celebrate an event, or market a product or promotion. Because quality custom mascots are made to last, you might want to consider all the different ways you can use them for your business and give you the best return your investment. Here’s a list
So you’ve made the decision to have a custom mascot created to represent your corporate sports or school identity. Now that it’s been designed, constructed and is ready to roll, the question is, should you have your mascot design trademarked? The need to protect your mascot design is based on its role in your marketing
If your company or client has an existing mascot character, you are already ahead of the game.Why? Because mascots are an effective way to build awareness. Synthesio report, “companies with an identifiable character will engage consumers more effectively than those without. A similar study by WSJ also states that in our social media age, many