How to Come Up With a Mascot Name

One of the most common questions you’ll hear at an event where you’re mascot is there, representing your team or company, is ‘what’s his/her name?’ That’s because people instantly connect to a mascot character and just as with any other friend or acquaintance, they want to know what to call it. If you’ve made a

Sources for Mascot Design Inspiration

black panther mascot costumeLooking for a fresh mascot design for your company or sports team? Inspiration can be hard to find, especially if you don’t know where to look or are stuck in the mindset of the old design. Luckily, here at Hogtown Mascots, we have a long history of helping our clients come up with stand-out ideas that leave them with the perfect mascot. When looking for your next mascot design inspiration, consider the following:

Get Inspired By Your Logo
If your brand, team, or school already has a name or logo that you can draw inspiration from for your mascot design, why not work with it? Elements of your logo, or even the entire logo itself can be transformed into a lively mascot that is instantly recognizable by your audience. Choosing a mascot inspired by your logo allows you to stay true to your brand and find a new outlet to engage with your fans.

How to Identify a Quality Mascot Costume

resort14When you need a quality mascot costume that can endure any difficult environment, it’s incredibly important that you invest in a high quality costume. But with so many mascot companies available to you, how do you ensure that you’re getting the highest quality design and construction? Sometimes it doesn’t just come down to price like purchases in other industries do. In the mascot industry, identifying a quality mascot should come down to the following considerations:

Materials Available

A high quality mascot designer should have a large selection of materials in-house for you to choose from, and give you the option to have a material ordered in should you request it. Depending on the type of mascot you are going with, be it an animal, plant, cartoon or otherwise, the costume may need a number of different materials to create the best look. If a mascot company only has a few material and colour types, there’s a good chance that their designs won’t look the way you want them to.

Tips for Brainstorming Mascot Ideas

brainstorming-mascot-ideasIf you need a new mascot, the most important first step is to choose your mascot’s design. It’s a big job, so don’t try to tackle it on your own. Here are some tips for brainstorming mascot ideas with your team so you can choose the perfect mascot.

Look to the past

Did your team or business have a mascot years ago that was popular? Maybe you used a character in your marketing that resonated with your audience. Could you resurrect that character and give it a modern twist? This can be a simple way to get a great idea for a new mascot using elements from a tried and true favorite.

Don’t dismiss any mascot ideas outright

Some mascot ideas may seem unlikely, but don’t dismiss them until you’ve had time to think it over. Some of the most unlikely mascots, like the Geico Gecko, really resonate with their audience. Write down as many ideas as you can come up with, then eliminate the ones that just won’t work later on. You only need one great idea, so don’t be afraid to come up with dozens of mediocre ones in order to find it.

Mascot Costume Ventilation, Fans and Ice Vests…Oh My!

When used effectively, a good mascot can boost morale capture people’s attention and build your organization’s brand. A mascot is used most effectively when you use a real live mascot, instead of a photograph — by real mascot, we mean a person in a mascot costume. That being said, a mascot costume is a thick, voluminous

Mascot Accessories That Make Suiting Up More Comfortable

Mascot Accessories That Make Suiting Up More Comfortable

Every sports team has one, every school wants one, and even your favorite charity often uses one; mascots are not only fun to have but they are quite popular too. Mascots are used to represent an identity or brand and it can be a strong and effective way of marketing. But, have you ever thought of

Should I Trademark My Mascot Design?

Should I Trademark My Mascot Design?

So you’ve made the decision to have a custom mascot created to represent your corporate sports or school identity. Now that it’s been designed, constructed and is ready to roll, the question is, should you have your mascot design trademarked? The need to protect your mascot design is based on its role in your marketing

What You Should Know About the Mascot Design Process

What You Should Know About the Mascot Design Process

Advertising whizzes acknowledge that mascots can be a highly effective tool when it comes to promoting your business.  With continuing exposure, mascots naturally remind customers of a company or team, and leave a lasting impression – which is the ultimate goal of having a mascot.  Mascot design and construction vary, and during the design process,