How to Come Up With a Mascot Name

One of the most common questions you’ll hear at an event where you’re mascot is there, representing your team or company, is ‘what’s his/her name?’ That’s because people instantly connect to a mascot character and just as with any other friend or acquaintance, they want to know what to call it. If you’ve made a

Should I Trademark My Mascot Design?

Should I Trademark My Mascot Design?

So you’ve made the decision to have a custom mascot created to represent your corporate sports or school identity. Now that it’s been designed, constructed and is ready to roll, the question is, should you have your mascot design trademarked? The need to protect your mascot design is based on its role in your marketing