Tips for Brainstorming Mascot Ideas

brainstorming-mascot-ideasIf you need a new mascot, the most important first step is to choose your mascot’s design. It’s a big job, so don’t try to tackle it on your own. Here are some tips for brainstorming mascot ideas with your team so you can choose the perfect mascot.

Look to the past

Did your team or business have a mascot years ago that was popular? Maybe you used a character in your marketing that resonated with your audience. Could you resurrect that character and give it a modern twist? This can be a simple way to get a great idea for a new mascot using elements from a tried and true favorite.

Don’t dismiss any mascot ideas outright

Some mascot ideas may seem unlikely, but don’t dismiss them until you’ve had time to think it over. Some of the most unlikely mascots, like the Geico Gecko, really resonate with their audience. Write down as many ideas as you can come up with, then eliminate the ones that just won’t work later on. You only need one great idea, so don’t be afraid to come up with dozens of mediocre ones in order to find it.

Creating a Policy For Your Company Mascot Performers

Every position has a code of conduct. In business, employees are expected to conduct themselves in a fashion that not only allows them to complete their job duties, but reflects well on their employer. Frontline employees often have stronger codes of conduct because they represent your business, and by extension your brand. Your company mascot