Mascot Training Tips to Plan Your Performance

picture of Hatsune Miku mascotA talented mascot performer builds excitement into any event. But even people who are the most natural performers take advantage of training and careful planning to hone their craft. Here’s a look at some of the most important planning tips and tricks to consider in order to make your performances stand out.

Improve Communication With Your Audience

Communication is key to any successful mascot performance, because the first rule for mascots is: never speak. Therefore, you must become an expert at communicating using only physical gestures.

Every mascot needs to know how to wave, blow kisses, hug, and generally exude emotions like shyness or joy that must be expressed with physical gestures rather than facial expressions, words and tone of voice. For example, mascots wave using their entire arms to make a grand gesture unless they are up close to little children, in which case a hand-only wave is appropriate.

Why Animal Mascots are Great For Educating Your Audience

picture of wolf mascotMascots are one of your most important marketing tools. But a good mascot does a whole lot more than just tell people about your company or put on a show. A good mascot can also educate your audience about a wide variety of topics. Animal mascots are some of the most common and endearing of mascots, making them ideal for educational programs. Here is a brief overview of why animal mascots are a great choice when you’re looking to educate your audience.

Adds Fun

Learning new things is not always fun. When trying to educate your audience, an important thing to remember is to create a presentation that keeps them engaged. Much like a child in a class they hate, or an adult in a work meeting they don’t want to be in, a boring attempt at education will be one that results in very little being learned. By using animal mascots you add an element of fun right from the beginning. By making learning fun, you make your audience much more receptive of what you’re saying and greatly increases the chances of them absorbing your message.

Tips for Brainstorming Mascot Ideas

brainstorming-mascot-ideasIf you need a new mascot, the most important first step is to choose your mascot’s design. It’s a big job, so don’t try to tackle it on your own. Here are some tips for brainstorming mascot ideas with your team so you can choose the perfect mascot.

Look to the past

Did your team or business have a mascot years ago that was popular? Maybe you used a character in your marketing that resonated with your audience. Could you resurrect that character and give it a modern twist? This can be a simple way to get a great idea for a new mascot using elements from a tried and true favorite.

Don’t dismiss any mascot ideas outright

Some mascot ideas may seem unlikely, but don’t dismiss them until you’ve had time to think it over. Some of the most unlikely mascots, like the Geico Gecko, really resonate with their audience. Write down as many ideas as you can come up with, then eliminate the ones that just won’t work later on. You only need one great idea, so don’t be afraid to come up with dozens of mediocre ones in order to find it.